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ConceptSalonOne-page site

Little Fern Hair Studio

What I would build for a small salon that lives on Instagram and a booking app.

This is a concept. A made-up salon, designed as a concept. It shows the kind of site I would build for a business like this.

Concept home page for Little Fern Hair Studio, a made-up salon
  • Type

    Concept, not a real business

  • Package

    One-page site

  • Booking

    Straight into the salon's own booking app

The kind of problem I see

Most small salons live on Instagram and a booking app. New clients find them, love the photos, then cannot work out prices, parking or how to book without sending a DM.

Every one of those DMs is a client the stylist has to answer between foils.

What I designed

  1. Prices in plain view

    Cuts, colour and treatments, with honest "starting at" prices, so nobody has to ask.

  2. A gallery that loads fast

    The work does the selling, sized properly so it is quick on a phone.

  3. One button to book

    Book Now goes straight to the booking app the salon already uses. Nothing new to learn.

  4. The stylist up front

    A short, warm intro, because people choose a stylist, not a salon.

The Little Fern concept services and prices section

The Little Fern concept services and prices section

What it would do

Fewer "how much for a balayage?" messages, and more bookings from people who have never been in before.

The salon keeps its booking app. The website just sends it better customers.